Stella Artois Cidre- Interactive Instagram Stories

Challenge
The brands sales were slipping with Cidre during the winter months

Campaign
We created an engaging interactive recipe using Instagram Stories for Cidre Hot Toddy that was posted organically.

Results
Over 130k interacted with our fun story filled with Direct Messages from our consumers, letting us know that they loved the interactivity and that this has inspired them to create this drink during the winter months, even better try Cidre for the first time.