DEVOUR HOTLINE

Challenge
Bring food porn to life in culture with their target ”BRO” audience, while working with the brand team on taking a risk to make a splash.

Campaign
Bring back the nostalgia of the 90’s Phone Sex lines and commercial. But when someone calls 1-83-FOOD-PORN they will be greeted by one of 6 different chef operators that will take them through a sensorial experience of eating DEVOUR.

Results
The phones were ringing off the hook with people calling in to hear from one of our chef operators. The love for our operators spawned Shelly to live calling the Super Bowl and doing custom messages to fans.

AD Week Link
Marketing Dive Link

Chef Operator Shelly Extension