Dunkin Donuts- National Donut Day Campaign

Challenge
National Donuts Day is a huge deal to Dunkin Donuts, so they tasked us to come up with a interesting way to make that day feel special.

Campaign
We sent personalized invitations and RSVP cards to key people in their demo. We worked closely with Artist Mike Perry to create 32 original hand done prints and designs for the Instagram and Facebook to help inject the playful nature of the brand and really make it come alive.

Results
People loved receiving personal invitations and shared them on Instagram, which lead to people flooded to Dunkin Donuts on National Donut Day, making it the highest sales day of donuts for the year 2018.