Finn by Chase

Challenge
Millennials don’t trust big banks with their money as they feel that is where their parents go, and they don’t speak their language.

Campaign
100% rethink what it means to bank for and with millennials and create, name and brand a new all mobile bank. First thing we did was get rid of all brick and mortar stores and have everything in an app, that allows people to bank and save their way.

Results
Successfully launched the first ever all mobile bank for Chase and we blew away their goals for new users acquisitions.