DEVOUR + PORNHUB SEO

Challenge
Bring food porn to life in culture with their target ”BRO” audience, while working with the brand team on taking a risk to make a splash.

Campaign
We brought food porn to porn by hacking the SEO function of Pornhub. When someone types in S&M they would get a video asking them if they were up for some Hot S&M which we would reveals stands for Sausage & mozzarella.

Results
Beyond getting written up by the Wall Street Journal, the SEO Hack was a smash hit within six hours we reached over 52,000,000 impressions.

Wall Street Journal Link
Delish Article Link

A selection of assets that would show up when searching on PornHub